Microsoft Surface is a lot like Google Pixel. Both, ostensibly, exist as halo products — meant to raise expectations and point the way for the bigger, broader ecosystem of device makers to follow.
But, they`re also both often, if not best, certainly favorites in class, get a ton of media and enthusiast attention alike, and eat up a lot of mind share, if not market share.
And… they both target Apple in their advertising, of course, because despite Apple being a relatively small part of the market, targeting their own manufacturers, which are honestly their real competition, would be partnercide.
As a result, they always feel kind of held back, restricted, restrained… not allowed to really, fully strut their stuff. And their success to date, I think, bears that out. They just don`t sell as well as they should. Because they`re pretty fantastic tech. Tech that, by definition, is forced to think different. And tech that Apple could learn a thing or three from.
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